Management Science Applications in Tourism and Hospitality / Zheng Gu, editor. - Binghamton, NY: Haworth Hospitality Press, c2004. - xi, 116 p. : ill. (some col.) ; 28 cm.

"Management science applications in tourism and hospitality has been co-published simultaneously as Journal of travel & tourism marketing, volume 16, numbers 2/3 2004." -- T.p. verso

Includes bibliographical references and index.

Preface.- A Multi-Criteria Approach to destination benchmarking: A case study of state tourism advertising programs in the United State.- An exploratory investigation of multiunit restaurant productivity assessment.- Hotel Labor productivity assessment: A data envelopment analysis.- Using data envelopment analysis for measuring and benchmarking productivity in the Hotel Sector.- Modeling Tourism demand: A decision rules based approach.- Initially Testing an improed extrapolative hotel room occupancy rate.- Forecasting in short-term planning and management for a casino buffet restaurant.- applying city perception analysis (CPA) for destination positioning decisions.- Index.


Hospitality industry--Management.

338.4791 / MAN