Ruddock, Andy.
Understanding audiences : theory and method / Andy Ruddock. - London ;Thousand Oaks [Calif.] : SAGE, 2001 - 201 p. ; 24 cm.
Includes bibliographical references (p. [182]-197) and index.
0761963456 (pbk.)
Mass media--Audiences.
Mass media--Influence.
302.23 / RUD
Understanding audiences : theory and method / Andy Ruddock. - London ;Thousand Oaks [Calif.] : SAGE, 2001 - 201 p. ; 24 cm.
Includes bibliographical references (p. [182]-197) and index.
0761963456 (pbk.)
Mass media--Audiences.
Mass media--Influence.
302.23 / RUD