Sales promotion :
Cummins, Julian.
Sales promotion : how to create, implement and integrate campaigns that really work / Julian Cummins & Roddy Mullin. - 3rd ed. - London : Kogan Page, 2002. - xvi, 256 p. : ill. ; 24 cm.
Includes bibliographical references (p. 247-248) and index.
0749438649
Sales promotion.
Marketing.
658.82 / CUM
Sales promotion : how to create, implement and integrate campaigns that really work / Julian Cummins & Roddy Mullin. - 3rd ed. - London : Kogan Page, 2002. - xvi, 256 p. : ill. ; 24 cm.
Includes bibliographical references (p. 247-248) and index.
0749438649
Sales promotion.
Marketing.
658.82 / CUM