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Sales promotion : (Record no. 34669)

MARC details
000 -LEADER
fixed length control field 00835cam a2200241 a 4500
001 - CONTROL NUMBER
control field vtls003020830
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200306154938.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s2002 enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749438649
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201102181449
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 200502111336
Level of effort used to assign classification pushpa
-- 200502111334
-- pushpa
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
Item number CUM
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cummins, Julian.
9 (RLIN) 219261
245 10 - TITLE STATEMENT
Title Sales promotion :
Remainder of title how to create, implement and integrate campaigns that really work /
Statement of responsibility, etc. Julian Cummins & Roddy Mullin.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 256 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 247-248) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
9 (RLIN) 200284
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 89058
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mullin, Roddy.
9 (RLIN) 219262
920 ## - Programme
Programme MCS (USM) : 202129
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Koha item type Public note
    Dewey Decimal Classification     Taylor's Library-TU Taylor's Library-TU 11/02/2005 30 5000128343 05/12/2019 14/07/2017 1 Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 5 Main Collection SOMAC,37003,03,CL