Ind, Nicholas
Living the brand : how to transform every member of your organization into a brand champion ; in association with Marketing / Nicholas Ind. - 2nd ed. - London : Kogan Page, 2004. - iii, 219 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0749441291
Brand name products.
Business names.
Management--Employee participation.
Corporate image.
658.827 / IND
Living the brand : how to transform every member of your organization into a brand champion ; in association with Marketing / Nicholas Ind. - 2nd ed. - London : Kogan Page, 2004. - iii, 219 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0749441291
Brand name products.
Business names.
Management--Employee participation.
Corporate image.
658.827 / IND