Doyle, David.
Adding value to marketing : the role of marketing in today's profit-driven organization / David P. Doyle. - London : Kogan Page, 1998. - 200 p. ; 24 cm.
0749421754
Marketing.
Marketing--Management.
658.8 / DOY
Adding value to marketing : the role of marketing in today's profit-driven organization / David P. Doyle. - London : Kogan Page, 1998. - 200 p. ; 24 cm.
0749421754
Marketing.
Marketing--Management.
658.8 / DOY