Adding value to marketing : the role of marketing in today's profit-driven organization / David P. Doyle.
By: Doyle, David
.
Publisher: London : Kogan Page, 1998Description: 200 p. ; 24 cm.ISBN: 0749421754.Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 3 |
658.8 DOY (Browse shelf) | 1 | Available | SOMAC,37003,03,GR | 5000028297 |