Surmanek, Jim.
Advertising media A to Z : the definitive resource for media planning, buying, and research / Jim Surmanek. - New York, N.Y. : McGraw-Hill, c2004. - viii, 337 p. ; 23 cm.
0071422145 (pbk)
Advertising media planning--Dictionaries.
659.103 / SUR
Advertising media A to Z : the definitive resource for media planning, buying, and research / Jim Surmanek. - New York, N.Y. : McGraw-Hill, c2004. - viii, 337 p. ; 23 cm.
0071422145 (pbk)
Advertising media planning--Dictionaries.
659.103 / SUR