Perloff, Richard M.
The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff. - 2nd ed. - Mahwah, N.J. : Lawrence Erlbaum Associates, 2003. - xvi, 392 p. : ill. ; 23 cm.
Includes bibliographical references (p. 341-378) and indexes.
Part 1: Foundations -- 1. Introduction to persuasion - 2. Attitudes: definition and structure - 3. Attitudes: functions and consequences - 4. Attitude measurement -- Part 2: Changing attitudes and behavior -- 5. Processing persuasive communications 6. Who says it: source factors in persuasion - 7. Message factors - 8. Personality and persuasion - 9. Cognitive dissonance theory - 10. Interpersonal persuasion -- Part 3: Persuasion in American society -- 11. Advertising - 12. Communication campaigns - References - Author index - Subject index.
0805840877 (alk. paper) 0805840885 (pbk. : alk. paper) 9780805840889 (pbk. : alk. paper)
Persuasion (Psychology)
Mass media--Psychological aspects.
Attitude change.
153.852 / PER
The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff. - 2nd ed. - Mahwah, N.J. : Lawrence Erlbaum Associates, 2003. - xvi, 392 p. : ill. ; 23 cm.
Includes bibliographical references (p. 341-378) and indexes.
Part 1: Foundations -- 1. Introduction to persuasion - 2. Attitudes: definition and structure - 3. Attitudes: functions and consequences - 4. Attitude measurement -- Part 2: Changing attitudes and behavior -- 5. Processing persuasive communications 6. Who says it: source factors in persuasion - 7. Message factors - 8. Personality and persuasion - 9. Cognitive dissonance theory - 10. Interpersonal persuasion -- Part 3: Persuasion in American society -- 11. Advertising - 12. Communication campaigns - References - Author index - Subject index.
0805840877 (alk. paper) 0805840885 (pbk. : alk. paper) 9780805840889 (pbk. : alk. paper)
Persuasion (Psychology)
Mass media--Psychological aspects.
Attitude change.
153.852 / PER