Lal, Rajiv.
Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan. - New York, N.Y. : McGraw-Hill/Irwin, c2005. - xiii, 812 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072967625 (hbk.) 007124218X (pbk : Int. ed.)
Marketing--Management.
Marketing--Management--Case studies.
658.8 / LAL
Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan. - New York, N.Y. : McGraw-Hill/Irwin, c2005. - xiii, 812 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072967625 (hbk.) 007124218X (pbk : Int. ed.)
Marketing--Management.
Marketing--Management--Case studies.
658.8 / LAL