Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.
By: Lal, Rajiv
.
Contributor(s): Quelch, John A | Rangan, V. Kasturi.
Series: McGraw-Hill/Irwin series in marketing.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2005Description: xiii, 812 p. : ill. ; 26 cm.ISBN: 0072967625 (hbk.); 007124218X (pbk : Int. ed.).Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 5 |
658.8 LAL (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000014021 |
Includes bibliographical references and index.