The customer learning curve :
Hellman, Karl.
The customer learning curve : creating profits from marketing chaos / Karl Hellman, Ardis Burst. - Mason, Ohio : Thomson/South-Western c2004. - xii, 210 p. : ill. ; 24 cm.
Includes bibliographical references (p. 199-201) and index.
0324226675 (hbk)
Marketing.
Consumer behavior
Customer relations.
Learning curve (Industrial engineering)
658.8342 / HEL
The customer learning curve : creating profits from marketing chaos / Karl Hellman, Ardis Burst. - Mason, Ohio : Thomson/South-Western c2004. - xii, 210 p. : ill. ; 24 cm.
Includes bibliographical references (p. 199-201) and index.
0324226675 (hbk)
Marketing.
Consumer behavior
Customer relations.
Learning curve (Industrial engineering)
658.8342 / HEL