The customer learning curve : creating profits from marketing chaos / Karl Hellman, Ardis Burst.
By: Hellman, Karl
.
Contributor(s): Burst, Ardis.
Publisher: Mason, Ohio : Thomson/South-Western c2004Description: xii, 210 p. : ill. ; 24 cm.ISBN: 0324226675 (hbk).Subject(s): Marketing | Consumer behavior | Customer relations | Learning curve (Industrial engineering)DDC classification: 658.8342
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 7 |
658.8342 HEL (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 5000019660 |
Includes bibliographical references (p. 199-201) and index.