Rafi Mohammed.

The art of pricing : how to find the hidden profits to grow your business / Rafi Mohammed. - 1st ed. - New York : Crown Business, c2005. - 236 p. : ill. ; 22 cm.

Includes bibliographical references (p. 217-226) and index.

1. Hidden profits -- 2. The culture of profit -- 3. It's all about value -- 4. Lessons from an auction -- 5. The value decoder -- 6. Differential pricing -- 7. Versioning -- 8. Segment-based pricing -- 9. Applying the finishing touches -- 10. It all starts on Monday morning.

1400080932 (hbk.) 9781400080939 (hbk.)


Pricing.
Strategic planning.
Consumer satisfaction.

338.52 / RAF