Churchill, Gilbert A.
Basic marketing research / Gilbert A. Churchill, Tom J. Brown. - 5th ed. - Mason, Ohio : South-Western, c2004. - xxvii, 738 p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
0324190972 (hbk.)
Marketing research.
658.83 / CHU
Basic marketing research / Gilbert A. Churchill, Tom J. Brown. - 5th ed. - Mason, Ohio : South-Western, c2004. - xxvii, 738 p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
0324190972 (hbk.)
Marketing research.
658.83 / CHU