Burns, Alvin C.
Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush. - 4th ed. update with SPSS 12.0 - Upper Saddle River, NJ : Pearson Education/Prentice Hall, c2005. - xxxi, 642 p. : ill. ; 27 cm. + 1 electronic optical disc (CD-ROM) (4 3/4in.)
Includes bibliographical references and index.
Accompanied by 1 electronic optical disc (CD-ROM) : SPSS Student version 12.0
0131494163 (hbk.)
Marketing research.
658.83 / BUR
Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush. - 4th ed. update with SPSS 12.0 - Upper Saddle River, NJ : Pearson Education/Prentice Hall, c2005. - xxxi, 642 p. : ill. ; 27 cm. + 1 electronic optical disc (CD-ROM) (4 3/4in.)
Includes bibliographical references and index.
Accompanied by 1 electronic optical disc (CD-ROM) : SPSS Student version 12.0
0131494163 (hbk.)
Marketing research.
658.83 / BUR