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Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush.

By: Burns, Alvin C.
Contributor(s): Bush, Ronald F.
Publisher: Upper Saddle River, NJ : Pearson Education/Prentice Hall, c2005Edition: 4th ed. update with SPSS 12.0.Description: xxxi, 642 p. : ill. ; 27 cm. + 1 electronic optical disc (CD-ROM) (4 3/4in.).ISBN: 0131494163 (hbk.).Subject(s): Marketing researchDDC classification: 658.83
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Accompanying Material (Media Resource) Taylor's Library-TU
658.83 BUR (Browse shelf) 1 Available GENLS,GENLS,03,GR 1000509793
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 5

658.83 BUR (Browse shelf) 1 Available GENLS,GENLS,03,GR 5000019074

Includes bibliographical references and index.

Accompanied by 1 electronic optical disc (CD-ROM) : SPSS Student version 12.0

Australian Degree Programme : 24309T