Handbook of consumer behaviour, Tourism and the Inernet /
Juline E.Mills, Rob Law, editors.
- Binghamton, NY: Haworth Hospitality Press, c2004.
- xvi, 314 p. : ill. ; 29 cm.
"Co-published simultaneously as Journal of travel & tourism marketing, volume 17, numbers 2/3, 2004."
Includes bibliographical references and index.
Preface.- Online travel consumer search behavior.- Travel website user characteristics.- Perception and quality of online lodging and travel brands.- E-complaint behaviour.- website design and development in travel and tourism.- website evaluation in hospitality and tourism.-Index.
078902599x
Tourism--Computer network resources--Handbooks, manuals, etc.
Tourism--Handbooks, manuals, etc.
Internet marketing--Handbooks, manuals, etc.
338.4791 / HAN
"Co-published simultaneously as Journal of travel & tourism marketing, volume 17, numbers 2/3, 2004."
Includes bibliographical references and index.
Preface.- Online travel consumer search behavior.- Travel website user characteristics.- Perception and quality of online lodging and travel brands.- E-complaint behaviour.- website design and development in travel and tourism.- website evaluation in hospitality and tourism.-Index.
078902599x
Tourism--Computer network resources--Handbooks, manuals, etc.
Tourism--Handbooks, manuals, etc.
Internet marketing--Handbooks, manuals, etc.
338.4791 / HAN