Cravens, David W.
Strategic marketing / David W. Cravens, Nigel F. Piercy - 8th ed., Int. ed. - Boston, Mass. : McGraw-Hill/Irwin, c2006 - xvii , 726 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and index.
0071244328 (pbk) 0072966343 (hbk.)
Marketing--Decision making.
Marketing--Management--Case studies.
Marketing--Management.
658.802 / CRA
Strategic marketing / David W. Cravens, Nigel F. Piercy - 8th ed., Int. ed. - Boston, Mass. : McGraw-Hill/Irwin, c2006 - xvii , 726 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and index.
0071244328 (pbk) 0072966343 (hbk.)
Marketing--Decision making.
Marketing--Management--Case studies.
Marketing--Management.
658.802 / CRA