Applegate, Edd.
Strategic copywriting : how to create effective advertising / Edd Applegate. - Lanham, Md. : Rowman & Littlefield Publishers, c2005. - xx, 253 p. : ill. ; 24 cm.
Includes bibliographical references (p. [237]-242) and index.
074253068X (pbk.) 9780742530683 (pbk.)
Advertising copy.
Copy writers--Vocational guidance--United States.
659.1 / APP
Strategic copywriting : how to create effective advertising / Edd Applegate. - Lanham, Md. : Rowman & Littlefield Publishers, c2005. - xx, 253 p. : ill. ; 24 cm.
Includes bibliographical references (p. [237]-242) and index.
074253068X (pbk.) 9780742530683 (pbk.)
Advertising copy.
Copy writers--Vocational guidance--United States.
659.1 / APP