| 000 -LEADER |
|---|
| fixed length control field |
00897cam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003024378 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306163010.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2005 mdua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
074253068X (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780742530683 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201402060933 |
| Level of effort used to assign nonsubject heading access points |
pushpa |
| Level of effort used to assign subject headings |
201102181444 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200509201824 |
| Level of effort used to assign classification |
kusuma |
| -- |
200509191533 |
| -- |
malathy |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
APP |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Applegate, Edd. |
| 9 (RLIN) |
20309 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic copywriting : |
| Remainder of title |
how to create effective advertising / |
| Statement of responsibility, etc. |
Edd Applegate. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Lanham, Md. : |
| Name of publisher, distributor, etc. |
Rowman & Littlefield Publishers, |
| Date of publication, distribution, etc. |
c2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 253 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. [237]-242) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising copy. |
| 9 (RLIN) |
8298 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Copy writers |
| General subdivision |
Vocational guidance |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
225412 |
| 920 ## - Programme |
|---|
| Programme |
SOC : 202329, 204883, 204884 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
38284 |
| Koha biblioitemnumber |
38284 |
