Hooley, Graham J.
Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy. - 3rd ed. - New York : Financial Times/Prentice Hall, c2004. - xxiv, 622 p. : ill. ; 24 cm.
Includes bibliographical references (p. [584]-605) and indexes.
0273655167 (pbk.)
Target marketing.
Marketing--Management.
658.802 / HOO
Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy. - 3rd ed. - New York : Financial Times/Prentice Hall, c2004. - xxiv, 622 p. : ill. ; 24 cm.
Includes bibliographical references (p. [584]-605) and indexes.
0273655167 (pbk.)
Target marketing.
Marketing--Management.
658.802 / HOO