Shimp, Terence A.
Advertising, promotion and other aspects of integrated marketing communications / Terence A. Shimp. - 7th ed. - Mason, Ohio : Thomson/South-Western, c2007. - xxi, 629 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes.
0324321430 (hbk.) 9780324321432 (hbk.)
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
658.82 / SHI
Advertising, promotion and other aspects of integrated marketing communications / Terence A. Shimp. - 7th ed. - Mason, Ohio : Thomson/South-Western, c2007. - xxi, 629 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes.
0324321430 (hbk.) 9780324321432 (hbk.)
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
658.82 / SHI