Taylor's Library

Advertising, promotion and other aspects of integrated marketing communications / (Record no. 38919)

000 -LEADER
fixed length control field 01017cam a2200277 a 4500
001 - CONTROL NUMBER
control field vtls003027818
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200306163052.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s2007 xxua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324321430 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324321432 (hbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201102181635
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201102181325
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200808251444
Level of effort used to assign classification mas
Level of effort used to assign subject headings 200808041025
Level of effort used to assign classification shahriman
-- 200605161422
-- shah_rol
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
Item number SHI
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
9 (RLIN) 8542
245 10 - TITLE STATEMENT
Title Advertising, promotion and other aspects of integrated marketing communications /
Statement of responsibility, etc. Terence A. Shimp.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mason, Ohio :
Name of publisher, distributor, etc. Thomson/South-Western,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 629 p. :
Other physical details ill. (some col.) ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
9 (RLIN) 226708
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
9 (RLIN) 200284
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 226709
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing.
9 (RLIN) 226710
920 ## - Programme
Programme ADP : 97641, 900241
921 ## - Programme
Programme AUDP (UTS) : 58398
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 38919
Koha biblioitemnumber 38919
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Cost, replacement price Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2008-08-04 455.82 21 5000097472 2019-12-05 2014-04-21 1 Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 4 455.82 Main Collection TBSxx,34007,03,GR
          Taylor's Library-TU Taylor's Library-TU 2008-06-04 455.82 17 5000014163 2019-12-05 2014-10-02 1 Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 4 455.82 Main Collection SLASx,05000,03,GR
          Taylor's Library-TU Taylor's Library-TU 2006-05-16   36 5000006268 2019-12-05 2013-10-26 1 Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 4   Main Collection SLASx,05000,03,GR