McQuail, Denis
McQuail's mass communication theory / Denis McQuail. - 5th ed. - London ;Thousand Oaks, Calif. : SAGE, c2005. - viii, 616 p. : ill. ; 24 cm.
Part I Preliminaries -- Part II Theories -- Part III Structures -- Part IV Organizations -- Part V Content -- Part VI Audiences -- Part VII Effects -- Epilogue.
1412903718 9781412903721 (pbk.)
Mass media.
302.23 / MAC
McQuail's mass communication theory / Denis McQuail. - 5th ed. - London ;Thousand Oaks, Calif. : SAGE, c2005. - viii, 616 p. : ill. ; 24 cm.
Part I Preliminaries -- Part II Theories -- Part III Structures -- Part IV Organizations -- Part V Content -- Part VI Audiences -- Part VII Effects -- Epilogue.
1412903718 9781412903721 (pbk.)
Mass media.
302.23 / MAC