Churchill, Gilbert A.
Marketing research : methodological foundations / Gilbert A. Churchill, Dawn Iacobucci. - 9th ed. - Mason, Ohio : Thomson/South-Western, c2005. - xxii, 697 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
1. Marketing research, the research process, and problem definition -- 2. Determine research design -- 3. Design data-collection methods and forms -- 4. Sample design for data collection and sample size -- 5. Data analysis and interpretation -- 6. The research report.
0324201605 (hbk.) 0324225091 (pbk. : ISE) 9780324225099 (pbk. : ISE)
Marketing research.
658.83 / CHU
Marketing research : methodological foundations / Gilbert A. Churchill, Dawn Iacobucci. - 9th ed. - Mason, Ohio : Thomson/South-Western, c2005. - xxii, 697 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
1. Marketing research, the research process, and problem definition -- 2. Determine research design -- 3. Design data-collection methods and forms -- 4. Sample design for data collection and sample size -- 5. Data analysis and interpretation -- 6. The research report.
0324201605 (hbk.) 0324225091 (pbk. : ISE) 9780324225099 (pbk. : ISE)
Marketing research.
658.83 / CHU