000 -LEADER |
fixed length control field |
01295cam a2200301 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003025568 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200306163146.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110218s2005 ohua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0324201605 (hbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0324225091 (pbk. : ISE) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780324225099 (pbk. : ISE) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201204231102 |
Level of effort used to assign nonsubject heading access points |
wilmina |
Level of effort used to assign subject headings |
201102181325 |
Level of effort used to assign classification |
VLOAD |
Level of effort used to assign subject headings |
201102181324 |
Level of effort used to assign classification |
VLOAD |
Level of effort used to assign subject headings |
200902181514 |
Level of effort used to assign classification |
mas |
-- |
200512301931 |
-- |
fadilah |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 |
Item number |
CHU |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Churchill, Gilbert A. |
9 (RLIN) |
3126 |
245 10 - TITLE STATEMENT |
Title |
Marketing research : |
Remainder of title |
methodological foundations / |
Statement of responsibility, etc. |
Gilbert A. Churchill, Dawn Iacobucci. |
250 ## - EDITION STATEMENT |
Edition statement |
9th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Mason, Ohio : |
Name of publisher, distributor, etc. |
Thomson/South-Western, |
Date of publication, distribution, etc. |
c2005. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxii, 697 p. : |
Other physical details |
ill. ; |
Dimensions |
26 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and indexes. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
1. Marketing research, the research process, and problem definition -- 2. Determine research design -- 3. Design data-collection methods and forms -- 4. Sample design for data collection and sample size -- 5. Data analysis and interpretation -- 6. The research report. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing research. |
9 (RLIN) |
228410 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Iacobucci, Dawn. |
9 (RLIN) |
20756 |
920 ## - Programme |
Programme |
SOC : 202593 |
921 ## - Programme |
Programme |
ADTP : 98004 |
922 ## - Programme |
Programme |
SABD : 524808, 524809 |
923 ## - Programme |
Programme |
GENLS : 183616 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
39701 |
Koha biblioitemnumber |
39701 |