Advertising research : the Internet, consumer behavior, and strategy /
Internet, consumer behavior, and strategy
George Zinkhan, editor.
- Chicago, Ill. : American Marketing Association, c2000.
- vii, 281 p. : ill. ; 28 cm.
Includes bibliographical references.
0877572887 (pbk.)
Advertising--Research.
Marketing research.
Internet marketing.
Consumer behavior--Research.
Internet.
659.1072 / ADV
Includes bibliographical references.
0877572887 (pbk.)
Advertising--Research.
Marketing research.
Internet marketing.
Consumer behavior--Research.
Internet.
659.1072 / ADV