| 000 -LEADER |
|---|
| fixed length control field |
01110cam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003025883 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306163220.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2000 ilua b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0877572887 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181521 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200605241432 |
| Level of effort used to assign classification |
mas |
| Level of effort used to assign subject headings |
200605151456 |
| Level of effort used to assign classification |
shah_rol |
| Level of effort used to assign subject headings |
200602071135 |
| Level of effort used to assign classification |
pushpa |
| -- |
200601261013 |
| -- |
fadilah |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1072 |
| Item number |
ADV |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Advertising research : |
| Remainder of title |
the Internet, consumer behavior, and strategy / |
| Statement of responsibility, etc. |
George Zinkhan, editor. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Internet, consumer behavior, and strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chicago, Ill. : |
| Name of publisher, distributor, etc. |
American Marketing Association, |
| Date of publication, distribution, etc. |
c2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 281 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Research. |
| 9 (RLIN) |
25617 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 9 (RLIN) |
229455 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
4679 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| General subdivision |
Research. |
| 9 (RLIN) |
229456 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet. |
| 9 (RLIN) |
229457 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zinkhan, George M. |
| Fuller form of name |
(George Martin) |
| 9 (RLIN) |
73404 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
American Marketing Association. |
| 9 (RLIN) |
96773 |
| 920 ## - Programme |
|---|
| Programme |
MCS(USM) : 202605 |
| 921 ## - Programme |
|---|
| Programme |
ADP : 97642 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
40212 |
| Koha biblioitemnumber |
40212 |
