Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 4th edition - xxiv, 932 pages : colour illustrations ; 26 cm.
Includes bibliographical references and index.
0131193783 0132017733 (international edition)
Hospitality industry--Marketing.
Tourism--Marketing.
647.940688 / KOT
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 4th edition - xxiv, 932 pages : colour illustrations ; 26 cm.
Includes bibliographical references and index.
0131193783 0132017733 (international edition)
Hospitality industry--Marketing.
Tourism--Marketing.
647.940688 / KOT