Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
By: Kotler, Philip
.
Contributor(s): Bowen, John (John T.) | Makens, James C.
Publisher: Upper Saddle River, NJ : Pearson / Prentice Hall, 2006Copyright date: ©2006Edition: 4th edition.Description: xxiv, 932 pages : colour illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0131193783; 0132017733 (international edition).Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 647.940688
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 21 , Side 2, TierNo 3, BayNo 6 |
647.940688 KOT (Browse shelf) | 1 | Available | SCAFS,30003,03,RA | 5000035544 | |
| Main Collection | Taylor's Library-TU | 647.940688 KOT (Browse shelf) | 1 | Available | SCAFS,30003,03,RM | 5000026587 |
Includes bibliographical references and index.