Williamson, Peter J.

Winning in Asia : strategies for competing in the new millennium / Peter J. Williamson. - Boston, Mass. : Harvard Business School Press, c2004. - ix, 261 p. : ill. ; 24 cm.

Includes bibliographical references and index. Includes biblographical references and index.

1. Asian competition : the next round -- 2. Asia's business heritage : benefits and baggage -- 3. Stepping up to the Asian productivity challenge -- 4. Ramping up Asian innovation -- 5. Building Asian brands -- 6. Creating a new breed of Asian multinationals -- 7. Consolidating the Asian playing field -- 8. Winning strategies for Asia's new reality.

0875846203


Business enterprises--Asia.
International business enterprises--Asia.
Competition, International.
Industrial management.

658.0095 / WIL