Doole, Isobel.
Strategic marketing decisions in Global markets / Isobel Doole, Robin Lowe. - Hampshire : Cengage Learning EMEA, c2005. - xxiv, 343 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9781844801428 (pbk.) 184480142X (pbk.)
Export marketing--Management
Marketing--Decision making.
Strategic planning
658.802 / DOO
Strategic marketing decisions in Global markets / Isobel Doole, Robin Lowe. - Hampshire : Cengage Learning EMEA, c2005. - xxiv, 343 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9781844801428 (pbk.) 184480142X (pbk.)
Export marketing--Management
Marketing--Decision making.
Strategic planning
658.802 / DOO