CIM study text : professional post-graduate diploma in marketing. [Paper 9]. Analysis and evaluation.
Analysis and evaluation
- [1st ed.]
- London : BPP Professional Education, 2004
- xviii, 366 p. : ill. ; 29 cm.
- CIM study text. .
New Syllabus "For exams in December 2004 and June 2005"--Cover Includes index
0751711136 (Pbk.)
Chartered Institute of Marketing--Examinations--Study guides.
Marketing--Examinations--Study guides.
Marketing research--Examinations--Study guides.
658.83 / CIM
New Syllabus "For exams in December 2004 and June 2005"--Cover Includes index
0751711136 (Pbk.)
Chartered Institute of Marketing--Examinations--Study guides.
Marketing--Examinations--Study guides.
Marketing research--Examinations--Study guides.
658.83 / CIM