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CIM study text : professional post-graduate diploma in marketing. [Paper 9]. Analysis and evaluation.

By: Chartered Institute of Marketing.
Series: CIM study text. Publisher: London : BPP Professional Education, 2004Edition: [1st ed.].Description: xviii, 366 p. : ill. ; 29 cm.ISBN: 0751711136 (Pbk.).Other title: Analysis and evaluation [Distinctive title].Subject(s): Chartered Institute of Marketing -- Examinations -- Study guides | Marketing -- Examinations -- Study guides | Marketing research -- Examinations -- Study guidesDDC classification: 658.83
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 5

658.83 CIM (Browse shelf) 1 Available GENLS,GENLS,03,GR 5000019650

New Syllabus

"For exams in December 2004 and June 2005"--Cover

Includes index