Marketing ethics : cases and readings /
[edited by] Patrick E. Murphy, Gene R. Laczniak.
- 1st ed.
- Upper Saddle River, NJ : Pearson Prentice Hall, c2006.
- xii, 172 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.
0131330888 (pbk.)
Marketing.
Business ethics.
174.4 / MAR
Includes bibliographical references and index.
Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.
0131330888 (pbk.)
Marketing.
Business ethics.
174.4 / MAR