Marketing ethics : cases and readings / [edited by] Patrick E. Murphy, Gene R. Laczniak.
Contributor(s): Murphy, Patrick E
| Laczniak, Eugene R.
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Edition: 1st ed.Description: xii, 172 p. : ill. ; 23 cm.ISBN: 0131330888 (pbk.).Subject(s): Marketing | Business ethicsDDC classification: 174.4
Contents:
Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
|---|---|---|---|---|---|---|---|---|---|
| Graduate Collection | TU External Storage-LCS | 174.4 MAR (Browse shelf) | 1 | Available | SHTEx,60001,03,GR | 1000808527 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 | ||
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 3 , Side 1, TierNo 6, BayNo 2 |
174.4 MAR (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000017929 |
Includes bibliographical references and index.
Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.