Gregory, James R.
The best of branding : best practices in corporate branding / James R. Gregory - New York : McGraw-Hill, c2004. - xvi, 224 p. : ill. ; 24 cm.
Includes bibliographical references and index
Part one. Corporate brands and the bottom line -- Part two. Four steps to a better branding process -- Part three. The 12 best practices in corporate branding... Inside some of America's smartest brands.
0071403299 (hbk.)
Brand name products--Management--Case studies
Branding (Marketing)
658.827 / GRE
The best of branding : best practices in corporate branding / James R. Gregory - New York : McGraw-Hill, c2004. - xvi, 224 p. : ill. ; 24 cm.
Includes bibliographical references and index
Part one. Corporate brands and the bottom line -- Part two. Four steps to a better branding process -- Part three. The 12 best practices in corporate branding... Inside some of America's smartest brands.
0071403299 (hbk.)
Brand name products--Management--Case studies
Branding (Marketing)
658.827 / GRE