Burtenshaw, Ken.
The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot. - Lausanne ; [Worthing] : AVA Academia, c2006. - 176 p. : col. ill. ; 23 cm.
9782940373185 (pbk.) 2940373183 (pbk.)
Advertising.
Advertising campaigns.
659.1 / BUR
The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot. - Lausanne ; [Worthing] : AVA Academia, c2006. - 176 p. : col. ill. ; 23 cm.
9782940373185 (pbk.) 2940373183 (pbk.)
Advertising.
Advertising campaigns.
659.1 / BUR