| 000 -LEADER |
|---|
| fixed length control field |
00840nam a2200241 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003142177 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306163701.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2006 sz a 00 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9782940373185 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
2940373183 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181738 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200908171340 |
| Level of effort used to assign classification |
siew_eng |
| Level of effort used to assign subject headings |
200908141339 |
| Level of effort used to assign classification |
kevin |
| -- |
200905151654 |
| -- |
wei haan |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
BUR |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Burtenshaw, Ken. |
| 9 (RLIN) |
35070 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The fundamentals of creative advertising / |
| Statement of responsibility, etc. |
Ken Burtenshaw, Nik Mahon and Caroline Barfoot. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Lausanne ; |
| -- |
[Worthing] : |
| Name of publisher, distributor, etc. |
AVA Academia, |
| Date of publication, distribution, etc. |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
176 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
23 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 9 (RLIN) |
237860 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising campaigns. |
| 9 (RLIN) |
202672 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mahon, Nik. |
| 9 (RLIN) |
35071 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Barfoot, Caroline. |
| 9 (RLIN) |
35072 |
| 920 ## - Programme |
|---|
| Programme |
BLT(DIP) : 528299 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
44438 |
| Koha biblioitemnumber |
44438 |
