Converging media :
Pavlik, John V.
Converging media : an introduction to mass communication / Introduction to mass communication. John Pavlik, Shawn McIntosh. - Boston, MA : Pearson : Allyn and Bacon, c2004. - xxix, 563 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references (p. 542-545) and index.
Part 1 The changing media landscape: 1. Mass communication and its digital transformation - 2. Media literacy and ethics -- Part 2 Mass Communication formats: 3. Books, newspapers, and magazines - 4. Photography and movies - 5. Music recordings, radio, and television - 6. Digital media: online and ubiquitous -- Part 3 How digital media are changing our world: 7. Storing, representing, and retrieving digital content - 8. User interface: Interacting with digital content - 9. Bringing the masses to mass communication: distribution of digital content -- Part 4 Media perspectives: 10. Journalism - 11. Entertainment - 12. Advertising and public relations -- Part 5 Media: The larger view: 13. Media research and effects: From film to the internet - 14. Communication law and regulation in the digital age - 15. Mass communication and politics in the digital age - 16. Media and convergence: International perspectives.
0205308031
Mass media.
Digital media.
Internet.
302.23 / PAV
Converging media : an introduction to mass communication / Introduction to mass communication. John Pavlik, Shawn McIntosh. - Boston, MA : Pearson : Allyn and Bacon, c2004. - xxix, 563 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references (p. 542-545) and index.
Part 1 The changing media landscape: 1. Mass communication and its digital transformation - 2. Media literacy and ethics -- Part 2 Mass Communication formats: 3. Books, newspapers, and magazines - 4. Photography and movies - 5. Music recordings, radio, and television - 6. Digital media: online and ubiquitous -- Part 3 How digital media are changing our world: 7. Storing, representing, and retrieving digital content - 8. User interface: Interacting with digital content - 9. Bringing the masses to mass communication: distribution of digital content -- Part 4 Media perspectives: 10. Journalism - 11. Entertainment - 12. Advertising and public relations -- Part 5 Media: The larger view: 13. Media research and effects: From film to the internet - 14. Communication law and regulation in the digital age - 15. Mass communication and politics in the digital age - 16. Media and convergence: International perspectives.
0205308031
Mass media.
Digital media.
Internet.
302.23 / PAV