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Converging media : (Record no. 44601)

MARC details
000 -LEADER
fixed length control field 01828cam a2200265 a 4500
001 - CONTROL NUMBER
control field vtls003030269
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200306163711.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s2004 maua b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0205308031
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201102181312
Level of effort used to assign nonsubject heading access points VLOAD
-- 200609051654
-- pushpa
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23
Item number PAV
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pavlik, John V.
Fuller form of name (John Vernon)
9 (RLIN) 22539
245 10 - TITLE STATEMENT
Title Converging media :
Remainder of title an introduction to mass communication /
Statement of responsibility, etc. John Pavlik, Shawn McIntosh.
246 30 - VARYING FORM OF TITLE
Title proper/short title Introduction to mass communication.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, MA :
Name of publisher, distributor, etc. Pearson :
-- Allyn and Bacon,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 563 p. :
Other physical details ill. (some col.) ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 542-545) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part 1 The changing media landscape: 1. Mass communication and its digital transformation - 2. Media literacy and ethics -- Part 2 Mass Communication formats: 3. Books, newspapers, and magazines - 4. Photography and movies - 5. Music recordings, radio, and television - 6. Digital media: online and ubiquitous -- Part 3 How digital media are changing our world: 7. Storing, representing, and retrieving digital content - 8. User interface: Interacting with digital content - 9. Bringing the masses to mass communication: distribution of digital content -- Part 4 Media perspectives: 10. Journalism - 11. Entertainment - 12. Advertising and public relations -- Part 5 Media: The larger view: 13. Media research and effects: From film to the internet - 14. Communication law and regulation in the digital age - 15. Mass communication and politics in the digital age - 16. Media and convergence: International perspectives.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media.
9 (RLIN) 238151
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Digital media.
9 (RLIN) 20670
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet.
9 (RLIN) 238152
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McIntosh, Shawn.
9 (RLIN) 22540
920 ## - Programme
Programme MCS(USM): 202715
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Koha item type Public note
    Dewey Decimal Classification     Taylor's Library-TU Taylor's Library-TU 05/09/2006 39 5000030759 05/12/2019 29/10/2018 1 Floor 3, Shelf 4 , Side 1, TierNo 4, BayNo 2 Main Collection SOMAC,09030,03,GR