Craig, C. Samuel.
International marketing research / C. Samuel Craig and Susan P. Douglas. - 3rd ed. - Chichester, England : John Wiley, c2005. - xix, 503 p. : ill., map ; 24 cm.
Includes bibliographical references and index.
1. Marketing research in a global environment - 2. Designing international marketing research - 3. Secondary data sources - 4. Uses of secondary data - 5. Structuring primary data collection - 6. Establishing the comparability of multicountry data - 7. Nonsurvey data collection techniques - 8. Survey instrument design - 9. Sampling and data collection - 10. Multicountry scales - 11. Analysis of multicountry data - 12. Assessing differences in the structure of variables - 13. The international marketing information system - 14. Challenges facing international marketing research - 15. Future directions in international marketing research.
0470010959 (pbk.)
Export marketing--Research.
658.84 / CRA
International marketing research / C. Samuel Craig and Susan P. Douglas. - 3rd ed. - Chichester, England : John Wiley, c2005. - xix, 503 p. : ill., map ; 24 cm.
Includes bibliographical references and index.
1. Marketing research in a global environment - 2. Designing international marketing research - 3. Secondary data sources - 4. Uses of secondary data - 5. Structuring primary data collection - 6. Establishing the comparability of multicountry data - 7. Nonsurvey data collection techniques - 8. Survey instrument design - 9. Sampling and data collection - 10. Multicountry scales - 11. Analysis of multicountry data - 12. Assessing differences in the structure of variables - 13. The international marketing information system - 14. Challenges facing international marketing research - 15. Future directions in international marketing research.
0470010959 (pbk.)
Export marketing--Research.
658.84 / CRA