Taylor's Library

Normal view MARC view ISBD view

International marketing research / C. Samuel Craig and Susan P. Douglas.

By: Craig, C. Samuel.
Contributor(s): Douglas, Susan P.
Publisher: Chichester, England : John Wiley, c2005Edition: 3rd ed.Description: xix, 503 p. : ill., map ; 24 cm.ISBN: 0470010959 (pbk.).Subject(s): Export marketing -- ResearchDDC classification: 658.84
Contents:
1. Marketing research in a global environment - 2. Designing international marketing research - 3. Secondary data sources - 4. Uses of secondary data - 5. Structuring primary data collection - 6. Establishing the comparability of multicountry data - 7. Nonsurvey data collection techniques - 8. Survey instrument design - 9. Sampling and data collection - 10. Multicountry scales - 11. Analysis of multicountry data - 12. Assessing differences in the structure of variables - 13. The international marketing information system - 14. Challenges facing international marketing research - 15. Future directions in international marketing research.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 1

 658.84 CRA (Browse shelf) 1 Available SHTEx,60001,04,GR 5000042800
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 1

 658.84 CRA (Browse shelf) 1 Available TBSxx,34003,03,GR 5000019354

Includes bibliographical references and index.

1. Marketing research in a global environment - 2. Designing international marketing research - 3. Secondary data sources - 4. Uses of secondary data - 5. Structuring primary data collection - 6. Establishing the comparability of multicountry data - 7. Nonsurvey data collection techniques - 8. Survey instrument design - 9. Sampling and data collection - 10. Multicountry scales - 11. Analysis of multicountry data - 12. Assessing differences in the structure of variables - 13. The international marketing information system - 14. Challenges facing international marketing research - 15. Future directions in international marketing research.

British Degree Programme : UMKC7V-3