Masterman, Guy.
Strategic sports events management : an international approach / Guy Masterman. - Oxford : Elsevier/Butterworth-Heinemann, 2004. - xix, 250 p. : ill. ; 25 cm.
Includes bibliographical references and index.
1. The sports events industry - 2. Event organizations - 3. The sports event planning process - 4. Impacts and legacies - 5. Financial planning and control - 6. Event revenue maximization - 7. The bidding process - 8. Event implementation - 9. Marketing planning and implementation - 10. Innovative communication - 11. Sports event sponsorship - 12. Research and evaluation - Index.
0750659831 (pbk.) 9780750659833 (pbk.)
Sports administration--Cross-cultural studies.
796.069 / MAS
Strategic sports events management : an international approach / Guy Masterman. - Oxford : Elsevier/Butterworth-Heinemann, 2004. - xix, 250 p. : ill. ; 25 cm.
Includes bibliographical references and index.
1. The sports events industry - 2. Event organizations - 3. The sports event planning process - 4. Impacts and legacies - 5. Financial planning and control - 6. Event revenue maximization - 7. The bidding process - 8. Event implementation - 9. Marketing planning and implementation - 10. Innovative communication - 11. Sports event sponsorship - 12. Research and evaluation - Index.
0750659831 (pbk.) 9780750659833 (pbk.)
Sports administration--Cross-cultural studies.
796.069 / MAS