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Strategic sports events management : an international approach / Guy Masterman.

By: Masterman, Guy.
Publisher: Oxford : Elsevier/Butterworth-Heinemann, 2004Description: xix, 250 p. : ill. ; 25 cm.ISBN: 0750659831 (pbk.); 9780750659833 (pbk.).Subject(s): Sports administration -- Cross-cultural studiesDDC classification: 796.069
Contents:
1. The sports events industry - 2. Event organizations - 3. The sports event planning process - 4. Impacts and legacies - 5. Financial planning and control - 6. Event revenue maximization - 7. The bidding process - 8. Event implementation - 9. Marketing planning and implementation - 10. Innovative communication - 11. Sports event sponsorship - 12. Research and evaluation - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 33 , Side 1, TierNo 2, BayNo 8

 796.069 MAS (Browse shelf) 1 Available SHTEx,70005,03,AD 5000038043

Includes bibliographical references and index.

1. The sports events industry - 2. Event organizations - 3. The sports event planning process - 4. Impacts and legacies - 5. Financial planning and control - 6. Event revenue maximization - 7. The bidding process - 8. Event implementation - 9. Marketing planning and implementation - 10. Innovative communication - 11. Sports event sponsorship - 12. Research and evaluation - Index.