Psychology of advertising a new century / [videorecording] :
produced and directed by Phil Rutsohn.
- Sunrise, Fla. : D. E. Visuals, c1991-c1993.
- 2 videodiscs (DVDs) (44 min.) : sd., col. ; 4 3/4 in.
Durations: pt. 1, 26 mins; pt. 2, 18 mins.
Part 1 discusses the main attributes of a good advertisement, including originality, dramatic impact, and product awareness promotion. Many examples of good advertising copy are presented. -- Part 2 describes specific advertising techniques, including differential copy advantage, communicating a total concept, visual appeal, clarity, testimonials, presentation of survey results, and comparative advertising.
Advertising--Psychological aspects.
Advertising.
Marketing.
Communication in marketing.
659.1 / PSY
Durations: pt. 1, 26 mins; pt. 2, 18 mins.
Part 1 discusses the main attributes of a good advertisement, including originality, dramatic impact, and product awareness promotion. Many examples of good advertising copy are presented. -- Part 2 describes specific advertising techniques, including differential copy advantage, communicating a total concept, visual appeal, clarity, testimonials, presentation of survey results, and comparative advertising.
Advertising--Psychological aspects.
Advertising.
Marketing.
Communication in marketing.
659.1 / PSY