| 000 -LEADER |
|---|
| fixed length control field |
01323cgm a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003031707 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306163840.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
061108m19911993flu044 s00 v|eng d |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
200611081602 |
| Level of effort used to assign nonsubject heading access points |
pushpa |
| -- |
200611081600 |
| -- |
pushpa |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
PSY |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Psychology of advertising |
| Medium |
[videorecording] : |
| Remainder of title |
a new century / |
| Statement of responsibility, etc. |
produced and directed by Phil Rutsohn. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Sunrise, Fla. : |
| Name of publisher, distributor, etc. |
D. E. Visuals, |
| Date of publication, distribution, etc. |
c1991-c1993. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
2 videodiscs (DVDs) (44 min.) : |
| Other physical details |
sd., col. ; |
| Dimensions |
4 3/4 in. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Durations: pt. 1, 26 mins; pt. 2, 18 mins. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Part 1 discusses the main attributes of a good advertisement, including originality, dramatic impact, and product awareness promotion. Many examples of good advertising copy are presented. -- Part 2 describes specific advertising techniques, including differential copy advantage, communicating a total concept, visual appeal, clarity, testimonials, presentation of survey results, and comparative advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Psychological aspects. |
| 9 (RLIN) |
28329 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 9 (RLIN) |
240693 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
240694 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing. |
| 9 (RLIN) |
240695 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rutsohn, Phil. |
| 9 (RLIN) |
240696 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
D.E. Visuals (Firm) |
| 9 (RLIN) |
240697 |
| 920 ## - Programme |
|---|
| Programme |
MCS(USM): DVD200001, DVD200002 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
45963 |
| Koha biblioitemnumber |
45963 |
