Fallon, Pat.
Juicing the orange : how to turn creativity into a powerful business advantage / Pat Fallon and Fred Senn. - Boston, Mass. : Harvard Business School Press, c2006. - ix, 228 p. : ill. (some col.) ; 25 cm.
1591399270
Marketing.
Creative ability in business.
Product management.
658.802 / FAL
Juicing the orange : how to turn creativity into a powerful business advantage / Pat Fallon and Fred Senn. - Boston, Mass. : Harvard Business School Press, c2006. - ix, 228 p. : ill. (some col.) ; 25 cm.
1591399270
Marketing.
Creative ability in business.
Product management.
658.802 / FAL