Juicing the orange : how to turn creativity into a powerful business advantage / Pat Fallon and Fred Senn.
By: Fallon, Pat
.
Contributor(s): Senn, Fred.
Publisher: Boston, Mass. : Harvard Business School Press, c2006Description: ix, 228 p. : ill. (some col.) ; 25 cm.ISBN: 1591399270.Subject(s): Marketing | Creative ability in business | Product managementDDC classification: 658.802
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.802 FAL (Browse shelf) | 1 | Available | SOMAC,37004,03,GR | 5000034226 |